7 posts tagged “advertising”
Digg.com
Revision3.com
Diggnation show
Disclaimers:
- digg.com scales well. That is no small achievement.
- Kevin Rose and Alex Albrecht do seem like Nice Boys.
- Alex makes appearances on his friend Liam Lynch's show Lynchland.
- I was a digg user at one time, but not a submitter or "power user."
- I have no "business" credentials.
Digg.com has developed an algorithm (secret sauce) that controls the front page. The front page is the Holy Grail for heavy digg users.
Inception
I understand the genesis was some sort of observation like:
Profitslashdot.org is cool but wouldn't it be great if we could vote on the submissions?
Stating the obvious, Digg.com is a privately held for-profit business that encourages you to spend a lot of time with their community. Less clear is whether any Digg users are paid or bribed for front page access. Diggnation the show is produced and hosted by another for-profit privately held business Revision3.com, run by Jim Louderback.
Power Users
@MrBabyMan is one of if not the top Digg contributor. Angry (jealous?) Digg users accused him of nefarious digging and he was subjected to personal attacks. MrBabyMan does his digging in addition to a full-time career.
Algorithm Fiddling
The Invention is continually fiddled with to prevent "gaming" and to provide at least the appearance of "fairness."
Motive
This is where I part company with many digg users. The only question I think interesting is "do I want a job at digg.com?" My answer to "Why should I use or contribute to Digg?" is "You shouldn't."
The Success
That one's the easiest of all. New York Times LA Times Washington Post Wall Street Journal... hello!
The Fail
The answer to the obvious question "Why should I spend time making certain individuals wealthy (wealthier)?" has not been addressed, and so again my answer must be "You shouldn't."
Related Posts
Unseen TV: Lynchland (Liam Lynch, vidcast)
Slow News Poll: How is Kevin Rose (diggnation) like (or unlike) Vince from HBO's Entourage?
If I were Leni Riefenstahl I'd be on the payroll of some nasty conservative PR firm or another.
Keep in mind I made this ad before Hurricane Katrina.
It was also before the Bush PR hacks tried to hijack the whole "World War II" thing. I did see that one coming.
Too bad I don't have a corollary for Earthquake Defense!
I remember the God's Eyes and the Macramé tours de force. Crochet. Hook Rugs. Hippy-crafty!
This time, string art has cleverly disguised itself in an attempt to prolong its popularity among the "cool kids."
This ad was sold on the hippy-crafty keyword within minutes!
The situation seems to be improving.
Oh Googley One, is there nothing you can't do marginally well?
The only message I get from this ad on my own blog is that Google thinks I'm too good for Vox!
But, Vox is selling Google the ad on my blog telling me I should be making money with my blog. Do you see my confusion? Does one lobe clapping in the forest make a sound?
Amusingly enough, I've concluded that this advertisement is the "fallback" ad provided when Google is unable to figure out how to monetize on your content. Perhaps it is half-way between "your message here" and "learn how to help us monetize, you silly blogger."
Alternate blog post title: pthurrott you're losing me just kidding!
Seriously though, I have a comment to make about this:
Apple is STILL lying about closed captioning in Ratatouille
Last month, I pointed out Apple's surreal use of the movie "Ratatouille" as an example of Closed Captioning support in iTunes during the teve Jobs keynote. It's surreal because Ratatouille, wasn't--and still isn't--available in a version with closed captioning from the iTunes Store. You can't rent a version with closed captioning, and you can't buy a version with closed captioning. And yet, there it was. As the poster child for closed captioning.
This week, I'm going to write an updated review of the Apple TV to reflect the changes in the new 2.0 version. (It's mostly very positive.)Instead of taking my Apple TV out of the living room, attaching it to a video capture device in my office, and taking a few shots, I decided to see if Apple PR had any representative shots I could use. They do: You can find them right here.
And wouldn't you know it: Two of the three shots that are available shows... ta da... Ratatouille. Which, according to the screenshots--yep, you guessed it--is available with closed captioning. So I fired up iTunes just now to check. Nope, no CC. Then I fired up the Apple TV, again, even though I looked at this very movie last night. It does NOT have closed captioning support.
Seriously. What the $%#@ is wrong with this company? I appreciate that CC is available at all, really. But don't advertise it using a movie that doesn't support the feature. There are people out there who actually do want to rent or own it.
How ironic, that CC is also a shorthand for Creative Commons... it is easy to imagine a young Future French Film Genius making his or her own version of this movie en Français using whatever crude animation technique... Simply because there is no CC (closed captioning.)
You just know he'd be sued into a million morceaux petits... by Jobs (Pixar) not Jobs (Apple.)
What is the name of that movie with Jack Black, you know, the one where they own a video rental store that rents their own low-budget remakes of several classic titles? Ah, mon cheri, is it lovely to imagine living in such a world,
N'est-ce pas?
Pardon my French!
Daisy covers digital media and online video regularly for TelevisionWeek at tvweek.com and also writes for Media, OMMA, Cynthia Turner's Cynopsis and other TV industry publications.Daisy Whitney has written for a number of publications including Advertising Age, Shape, Business 2.0 and The Denver Post.
She is currently TelevisionWeek’s new media reporter, extensively covering broadband video, iTunes, online television, consumer-generated media, interactive television, video-on-demand and mobile programming. In particular she has examined the impact of new and emerging technology on the advertising industry.
